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General Terms and Conditions

Imago Vitae Photography "Imago Vitae": is a freelance photography service located in East Lancashire, United Kingdom. We are committed to providing high-quality and personalised services to our local communities at fair prices. Our emphasis is on capturing life as it is lived, with a natural and personal touch.


Our services include portrait, headshot, family, group, and pet photography. We take pride in our candid and relaxed approach, focusing on capturing genuine moments rather than staged and posed images. If there is interest in commissioning services beyond our standard range of offered photoshoots (e.g., weddings, anniversaries, engagements, baby showers), we are open to discussing specific projects on an individual basis.

To book a session, clients can contact us to discuss their needs and preferences. Once confirmed, payment is made on the day of the session, and we provide real-time direction and discussion to capture a variety of angles and styles of photographs. After the session, we review the images and create a selection of the best ones. These selected images are edited using Adobe Creative Suite software to ensure a sharp and dynamic result. Clients are then shown samples to choose their desired images, with the option to purchase additional ones. The final images are provided to the client in high resolution and without watermarks.


When a booking quote is confirmed, it is agreed that consent is provided that the images taken during the session may also be used as both marketing and promotional material, for the sole purpose of developing and promoting the brand. These images may appear across our website, social media platforms and printed advertising. Consent can be withdrawn at any time by writing to us. 

Please Note: All the images from a session, edited and original, will be stored electronically and securely by us for 10 days after the date of completion and will then be irretrievably deleted.

Ethical Statement: As a new service, Imago Vitae Photography is committed to providing high-quality and authentic photography experiences. While we are in the process of building our portfolio and brand experience, we may occasionally utilise licence-free open source stock images to enhance our representation of certain aspects of our services. Our intention in using these images is to demonstrate our ambition and vision for specific areas of our service. However, we are dedicated to transparency and ensuring that clients have a clear understanding of the images used in our portfolio.


We strive to prioritise the use of original, client-specific images whenever possible, capturing genuine moments and showcasing our own work. As we continue to grow, our portfolio will increasingly consist of our own photography, reflecting the true essence of our service. We value honesty, integrity, and ethical practices in our business operations. Should you have any questions or concerns regarding our use of stock images, we are more than happy to provide further clarification and discuss our commitment to delivering exceptional photography services.


Imago Vitae takes data privacy and protection very seriously, and as such, adheres to all relevant laws and regulations in the United Kingdom. The business's privacy policy outlines its commitment to protecting client data and outlines how personal information is collected, used, and stored. We will never sell or share any of your personal information and follow your precise instruction any personal preferences you may have regarding how your images may feature as part of our marketing and promotional portfolios.

Consent for Children: At Imago Vitae Photography, we prioritise the safety and privacy of children participating in our photoshoot sessions. We require consent from a responsible adult for both the child's participation in the session and the sharing of their images, in accordance with our privacy policy.


To ensure the well-being of the child and comply with legal and ethical standards, we kindly request that a responsible adult, such as a parent or guardian, provides explicit consent for the child's involvement in the photoshoot session. This consent should be granted prior to the session taking place. In addition, we respect the rights and preferences of our clients. If the booking client specifically declines or provides specific instructions regarding the sharing of images of the child, we will strictly adhere to their preferences. It is essential for us to honor individual choices and respect privacy concerns.


Our privacy policy outlines how we handle and protect the personal information and images of our clients, including children. We maintain strict confidentiality and utilise appropriate security measures to ensure the safe storage and usage of these materials. Should you have any questions or require further information regarding our consent process for children's participation in photoshoot sessions or the sharing of their images, please do not hesitate to contact us. We are dedicated to maintaining a safe and respectful environment for all individuals involved in our photography services.

Imago Vitae Photography adheres to important UK legislation and regulations. Here are the key laws we follow:


1. Data Protection Act 2018 and GDPR: We protect client data and ensure privacy.

2. Copyright, Designs, and Patents Act 1988: We respect intellectual property rights.

3. Equality Act 2010: We treat all individuals fairly and without discrimination.

4. Consumer Rights Act 2015: We uphold consumer rights and provide clear pricing.

5. Health and Safety at Work Act 1974: We prioritise safety during our photography sessions.

6. The Electronic Commerce (EC Directive) Regulations 2002: We comply with e-commerce regulations.

7. Advertising Standards Authority (ASA) Codes: We adhere to advertising standards.


We regularly review and update our practices to remain compliant with relevant laws. If you have any questions, feel free to Contact Us.

Privacy Policy for Imago Vitae


1. Introduction

At Imago Vitae, we take your privacy very seriously. This policy explains how we collect, use, and store your personal information in accordance with UK data protection laws. By visiting our website, you accept and consent to the practices described in this policy.


2. Information We Collect

We collect information that you provide to us when you make an enquiry, booking, or purchase, such as your name, email address, and phone number. We also collect information about your usage of our website, including your IP address and browsing behaviour.


3. How We Use Your Information

We use your personal information to communicate with you, provide the services you have requested, and process transactions. We also use your information to improve our services, analyse website usage, and personalise your experience. We may use your email address to send you marketing materials about our services, but you may opt out of these communications at any time.


4. Disclosure of Information

We will never sell your personal information to third parties. We may, however, disclose your information to trusted service providers who assist us in operating our website, conducting our business, or servicing you, as long as these parties agree to keep your information confidential. We may also disclose your information to comply with legal requirements or protect our rights and property.


5. Security of Information

We take all reasonable steps to protect your personal information from unauthorised access, use, or disclosure. We store your information on secure servers and use encryption technology to protect it during transmission.


6. Cookies

Our website uses cookies to enhance your experience and provide personalised content. Cookies are small text files that are stored on your device when you visit our website. You can disable cookies in your browser settings, but this may limit the functionality of our website.


7. Your Rights

You have the right to request access to your personal information, correct inaccuracies, and request deletion of your information. You may also withdraw your consent for us to use your information at any time. Please contact us using the details below to exercise these rights.


8. Changes to This Policy

We may update this policy from time to time to reflect changes in the law or our business practices. We will notify you of any significant changes and post the updated policy on our website.


9. Contact Us

If you have any questions or concerns about our privacy policy or the way we handle your personal information, please contact us at


Please be aware that while Imago Vitae endeavors to provide high-quality services and products, we accept no liabilities for any damages, loss, or expenses that may arise from our work. We will not be held responsible for any direct, indirect, or consequential damages, including but not limited to loss of profits, revenue, or data. We will also not be liable for any errors, omissions, or mistakes in the products or services we provide. By engaging our services, you agree to release Imago Vitae from any and all liabilities.

Imago Vitae requires that payment is made prior to the commencement of any photoshoot session. In some cases, a deposit may be required to secure the booking. If the client cancels the session with less than 24 hours notice, the deposit will be forfeited. This is to ensure that the business is able to cover its expenses and time investment in preparing for the session. Thank you for your understanding.

We reserve the right to decline the commissioning of any services that do not meet with our core values and ethos.

©Copyright Notice 

Notice to Prospective Clients:


Please be advised that all photographs and/or videos taken by Imago Vitae are protected by UK Copyright Law. This means that any and all copyrights to the pictures and/or videos, including licensing and distribution rights, are retained by Imago Vitae. However, upon completion of a promotional or standard session, the client will be granted the rights of the images for their own personal use. This includes use on personal social medial areas, personal domains and other areas of personal use, unless otherwise agreed with Imago Vitae.


If you wish to use any of the photographs and/or videos taken by Imago Vitae for commercial or promotional purposes, you must obtain written permission from Imago Vitae. Any use of the photographs and/or videos without written permission is strictly prohibited and may result in legal action being taken.


We take pride in our work and appreciate the importance of protecting our clients' privacy. Please note that we respect the confidentiality of all of our clients and will not use any photographs and/or videos taken during our sessions for any purpose other than for promotional or advertising purposes, unless specific written permission has been granted.

Please note that we will not provide any RAW (.ARW) image files from any of our photoshoots, instead your images will be processed to be high resolution JPEG (.JPG) files for you to enjoy digitally, or print from your choice of photo printers; after being personally and mindfully adjusted in keeping with both our style and artistic type of photography, with any specific requests that are shared with us (e.g. include enhanced Black and White images)

Notice around: Acting as a Photography Contractor

At Imago Vitae, we understand that our artistic style may attract the attention of other similar photography services seeking to collaborate with us as contractors. In cases where bookings originate from these businesses, we want to clarify our approach.


While working as a contractor for another service, Imago Vitae Photography will retain the right and expectation to represent ourselves as an independent business. We take pride in our unique brand, professional services, and the relationships we build with our clients. However, we also recognise the value of the collaborative partnership with the contracting service. We understand the importance of promoting their service and business as part of our relationship. Therefore, alongside promoting Imago Vitae Photography, we will also actively promote and highlight the contracting service to ensure mutual benefit and success. By maintaining this dual representation, we can effectively showcase our own strengths while supporting and contributing to the growth of the contracting service. Our goal is to foster a collaborative environment where both businesses can thrive and provide exceptional photography services to clients. We value open communication and transparency in these collaborations, and we are committed to working closely with contracting services to ensure a harmonious and mutually beneficial working relationship. If you have any specific concerns or questions regarding this aspect of our business, we encourage you to reach out to us. We believe in building strong partnerships based on trust, professionalism, and shared goals.

Notice around: being Commissioned by another Business

Terms and Conditions for Corporate Projects


These terms and conditions ("Terms") govern the agreement between Imago Vitae Photography ("Photographer") and [Client's Business Name] ("Client") for the commission of corporate ("business") photography services. By engaging our services, the Client agrees to the following terms:


1. Scope of Work:

   a. The Photographer will provide professional corporate photography services as outlined in the project proposal or agreement.

   b. The specific deliverables, including the number of photographs, format, and resolution, will be discussed and agreed upon before the project commences.


2. Project Timeline:

   a. The Photographer and Client will establish a mutually agreed-upon schedule for the project, including shooting dates, editing, and delivery timelines.

   b. Both parties will make reasonable efforts to adhere to the agreed-upon timeline. However, unforeseen circumstances may require adjustments to the schedule, in which case both parties will communicate promptly to make alternative arrangements.


3. Client's Responsibilities:

   a. The Client will provide all necessary information, access, and cooperation required for the successful execution of the project.

   b. The Client will ensure that all relevant individuals involved in the project, such as employees or models, are available and prepared on the scheduled shoot dates.

   c. The Client will promptly review and provide feedback on draft images or proofs, as requested by the Photographer, to ensure timely completion of the project.


4. Usage Rights:

   a. The Photographer retains the copyright and ownership of all photographs taken during the project, unless otherwise agreed upon in writing.

   b. The Client is granted a non-exclusive, perpetual license to use the final edited images for their intended corporate purposes. This license includes the right to reproduce, display, and distribute the images in both digital and print formats.

   c. The Client agrees not to modify or manipulate the images without prior written consent from the Photographer.


5. Payment:

   a. The Client will make payment to the Photographer in accordance with the agreed-upon terms, as outlined in the project proposal or agreement.

   b. Late payments may be subject to additional charges or penalties as specified in the agreement.


6. Confidentiality:

   a. Both parties agree to treat all information shared during the course of the project as confidential and will not disclose it to any third parties without prior written consent.


7. Limitation of Liability:

   a. The Photographer will exercise reasonable care and skill in delivering the services. However, the Photographer shall not be liable for any loss, damage, or injury resulting from circumstances beyond their control.

   b. The Client is responsible for ensuring that any individuals present at the shoot location have appropriate insurance coverage, and the Photographer shall not be held liable for any claims arising from such circumstances.


8. Termination:

   a. Either party may terminate the agreement in writing if the other party fails to fulfill their obligations or breaches the terms outlined herein. In such cases, any outstanding payments or fees will be subject to the termination provisions as specified in the agreement.


These Terms constitute the entire agreement between the Photographer and the Client and supersede any prior discussions or understandings. Any modifications to these Terms must be agreed upon in writing by both parties.

Terms and Conditions for Promotional Sessions/Sale events

From time to time promotional sessions may be made available, offering a photoshoot with images for a reduced price or in some cases at no cost. These promotions will be advertised across Imago Vitae's social media platforms, along with our website. These Terms and Conditions apply at the time of any promotional event being advertised/active.

1. The promotional offer/sale is valid for a limited time only. The specific dates and duration of the promotion may be advertised; in the event they are not stated this means there is no set time/duration limit, though there will be a limit on availability.

2. The promotional offer/sale is applicable to select products/services as mentioned in the promotional material or advertisement. Exclusions, if any, will be clearly stated.


3. The promotional offer/sale cannot be combined with any other discounts, promotions, or offers unless explicitly stated.


4. All prices during the promotional offer/sale are guaranteed once the offer is claimed. The discounted prices are valid only during the promotional period.


5. The promotional offer/sale is available while supplies last. In the event that a product/service becomes unavailable, the business reserves the right to offer a substitute or cancel the order and provide a refund.


6. The promotional offer/sale is applicable to individual customers and cannot be used for commercial or resale purposes unless explicitly stated.


7. We reserve the right to modify, extend, or terminate the promotional offer/sale at any time without prior notice, including adjusting the discount percentage, changing the terms and conditions, or withdrawing the offer entirely.


8. Any attempt to abuse or manipulate the promotional offer/sale, such as fraudulent activity, may result in the cancellation of the order and termination of customer privileges.


9. All purchases made during the promotional offer/sale are subject to the the general standard terms and conditions, as set out on this webpage.


10. The business is not liable for any errors, inaccuracies, or omissions in the promotional material or advertisement.


By participating in the promotional offer/sale, customers agree to comply with these terms and conditions along with the General Terms presented here.

The details of your photoshoot will be confirmed during the free consultation stage, where the full details of your booking will be explored, and you will be provided with a quote for the photoshoot and opportunity to confirm your session.

As part of our ethos and values all our prices are reasonable and consistent. We promise to be transparent in our costings and will provide you with an invoice and receipt, if requested. Any advertised price is the price you will pay. We can now accept payment by secure BACS (bank transfer) to our business account. We also accept Cash. For Card payments, there is an additional 2.5% fee on the total price, this is to cover card processing and handling costs, which are set and maintained by a secure third party service. VAT is included in all our quotes so there will never be any hidden costs. *Excludes corporate bookings.


By booking with us you accept all the above Terms

If you have any questions regarding this notice or our services, please do not hesitate to Contact Us.

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